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Taco Bell to go for an Encore with Doritos Taco

Don’t count me as thrilled by this news.

While I love the Doritos Locos Taco, I’ve never been a fan of “Cool Ranch” flavored Doritos.   Well we will know in a couple of months which is the better selling taco.

Taco Bell fans can finally mark their calendars: Doritos Locos Tacos in Cool Ranch flavor will be launched March 7.

The chain is rolling out the new variety a year after the Doritos Locos Tacos were launched in a Nacho Cheese flavor. Taco Bell says it already sold more than 350 million of finger-staining tacos, making them the biggest ever product launch.

CEO Greg Creed has told the Associated Press that Doritos Locos Tacos now account for about a quarter of all taco sales. Creed says he plans to keep introducing new Doritos flavors as well. Next up is a “Flamas” flavor, a Doritos variety sold in select regions of the country with higher Hispanic populations.

The tacos have helped Taco Bell stage a comeback after a lawsuit in 2011 alleging its beef shouldn’t be labeled as such because of its other ingredients. The suit was later dropped.

Taco Bell had originally planned to release the Cool Ranch variety last year. But the chain says it postponed the launch after the Nacho Cheese flavor got such a strong response. Speculation had been building online over when the Cool Ranch variety would come out. Taco Bell made the announcement Wednesday on social media sites Twitter, Facebook and YouTube.

The chain says it will support the launch of Cool Ranch tacos with its biggest ever marketing campaign.

I’ve honestly lost track on the current number of Doritos flavors out there.  My guess is there is at least a half-dozen by now.  No word pending from Yum Brands (which owns Taco Bell and was once a part of PepsiCo) and Frito Lays (which owns Doritos and remains a part of PepsiCo) if future flavored tacos are coming down the line.

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