10 Million Less Watch Obama’s Second Inaugural

It’s early tele­vi­sion rat­ings info, but it inter­est­ing nonetheless.

Sec­ond term inau­gu­rals aren’t all what they’re cracked up to be.  Not to men­tion, the obvi­ous — there’s no change in party of power at the White House AND the his­tor­i­cal aspects of the first African Amer­i­can Pres­i­dent aren’t in play this time.

On Inau­gu­ra­tion Day Mon­day, CNN led the way on cable news in both total and demo view­ers, in prime­time, total day and dur­ing the part peo­ple really tune in to see: the President’s speech.

That said, the “big three” cable news chan­nels were down sub­stan­tially in the rat­ings from the 2009 inau­gu­ra­tion. Whereas approx­i­mately 17 mil­lion peo­ple watched Obama’s address on CNN, MSNBC and Fox News in 2009, only around 7 mil­lion watched on those three chan­nels in 2013.

Keep in mind this is only the cable num­bers, but if they’re down, it is likely so were the num­bers on the broad­casts as well.

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