10 Million Less Watch Obama’s Second Inaugural
Second term inaugurals aren’t all what they’re cracked up to be. Not to mention, the obvious — there’s no change in party of power at the White House AND the historical aspects of the first African American President aren’t in play this time.
On Inauguration Day Monday, CNN led the way on cable news in both total and demo viewers, in primetime, total day and during the part people really tune in to see: the President’s speech.
That said, the “big three” cable news channels were down substantially in the ratings from the 2009 inauguration. Whereas approximately 17 million people watched Obama’s address on CNN, MSNBC and Fox News in 2009, only around 7 million watched on those three channels in 2013.
Keep in mind this is only the cable numbers, but if they’re down, it is likely so were the numbers on the broadcasts as well.