Easy-Bake Oven to be now “Gender-Neutral”

Funny, I don’t recall it being “sex-specific” when I played with it as a kid with my big sis­ters or when I see my 5 year old niece includ­ing her 2 year old brother with hers today.

Appre­ci­ate what Has­bro is doing here, but “Gender-Neutral” has been applied to the Easy-Bake Oven for a few gen­er­a­tions now depend­ing on the household.

McKenna Pope, 13, of Garfield, N.J., got more than 40,000 sig­na­tures on her online peti­tion at Change.org and the sup­port of celebrity chefs includ­ing Bobby Flay, who backed her call for Has­bro to make a gender-neutral oven and to include boys in the ads.

She was prompted to start the peti­tion after shop­ping for an Easy-Bake as a Christ­mas present for her 4-year-old brother, Gavyn Boscio, and find­ing them only in pur­ple and pink.

Has­bro invited McKenna and her fam­ily to its Paw­tucket, R.I., head­quar­ters to meet with its Easy-Bake team, and on Mon­day, they drove to Rhode Island from New Jer­sey. Dur­ing the meet­ing, Has­bro exec­u­tives showed off a pro­to­type of their newest Easy-Bake: one that’s black, sil­ver and blue.

Has­bro has been work­ing on the new color scheme and design for about 18 months, and decided to invite McKenna to see it and offer her thoughts, said John Fras­cotti, Hasbro’s chief mar­ket­ing officer.

McKenna said the com­pany is doing every­thing she asked, includ­ing putting boys in the ads.

I think that they really met most or even all of what I wanted them to do, and they really amazed me,” she said, adding that Gavyn thought the new design was “awesome.”

Fras­cotti pointed out that the clas­sic toy has had about a dozen dif­fer­ent color schemes, from yel­low to green to teal to sil­ver, since first being intro­duced in 1963. The most recent iter­a­tion, intro­duced in 2011, is mostly pur­ple with pink accents.

I think the one I remem­ber play­ing with was yel­low.  Hey, I like bak­ing, I blame the E-Z-Bake.

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  • DaveD

    It took them 18 months to change the color?