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Easy-Bake Oven to be now “Gender-Neutral”

Funny, I don’t recall it being “sex-specific” when I played with it as a kid with my big sisters or when I see my 5 year old niece including her 2 year old brother with hers today.

Appreciate what Hasbro is doing here, but “Gender-Neutral” has been applied to the Easy-Bake Oven for a few generations now depending on the household.

McKenna Pope, 13, of Garfield, N.J., got more than 40,000 signatures on her online petition at Change.org and the support of celebrity chefs including Bobby Flay, who backed her call for Hasbro to make a gender-neutral oven and to include boys in the ads.

She was prompted to start the petition after shopping for an Easy-Bake as a Christmas present for her 4-year-old brother, Gavyn Boscio, and finding them only in purple and pink.

Hasbro invited McKenna and her family to its Pawtucket, R.I., headquarters to meet with its Easy-Bake team, and on Monday, they drove to Rhode Island from New Jersey. During the meeting, Hasbro executives showed off a prototype of their newest Easy-Bake: one that’s black, silver and blue.

Hasbro has been working on the new color scheme and design for about 18 months, and decided to invite McKenna to see it and offer her thoughts, said John Frascotti, Hasbro’s chief marketing officer.

McKenna said the company is doing everything she asked, including putting boys in the ads.

“I think that they really met most or even all of what I wanted them to do, and they really amazed me,” she said, adding that Gavyn thought the new design was “awesome.”

Frascotti pointed out that the classic toy has had about a dozen different color schemes, from yellow to green to teal to silver, since first being introduced in 1963. The most recent iteration, introduced in 2011, is mostly purple with pink accents.

I think the one I remember playing with was yellow.  Hey, I like baking, I blame the E-Z-Bake.

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  • DaveD

    It took them 18 months to change the color?