Today’s Sign the End is Nigh

It was the brain child of some­one to cre­ate, “Pizza Hut the Fragrance.”

Pizza Hut may have dis­cov­ered a new route to a man’s heart — through his nose.

The chain is releas­ing the limited-edition scent, which smells of “freshly baked, hand-tossed dough,” in response to an Inter­net joke that began last August.

Accord­ing to a com­pany news release, Pizza Hut Canada’s mar­ket­ing firm, Grip Ltd., asked the chain’s Face­book fans what they would name a per­fume that smelled like “a box of Pizza Hut pizza being opened.” When the post went viral — earn­ing more than 300 fren­zied com­ments — they decided to make good on the gag.

An aro­ma­chol­o­gist brewed 110 bot­tles of Eau de Pizza Hut, which the chain sent to 110 Face­book fans. The per­fume com­mem­o­rates Pizza Hut Canada reach­ing 100,000 Face­book fans, accord­ing to the news release.

The process was not always tasty, though, mar­ket­ing direc­tor Bev­erly D’Cruz told the Global and Mail. “All of them were not fun,” she said. “Cheese. You’d think cheese smells nice. Not so.”

They made fun of this last night on “Conan” on TBS, so blame them for giv­ing me the aus­pices to look for this news story.

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