Milwaukee Convention Center to Now Carry “Delta Airlines” Name
We couldn’t get a Milwaukee-based company willing to put down the coin for naming rights? Man, that’s depressing.
Downtown Milwaukee’s Frontier Airlines Center apparently will be replacing “Frontier” in its moniker with “Delta.”
Delta Air Lines Inc., which is increasing its operations at Mitchell International Airport, has reached an agreement to purchase the convention center’s naming rights, according to two sources familiar with the pending transaction.
“I know it’s in the works,” said one source, who spoke only on the condition of not being identified.
Delta spokeswoman Chris Kelly declined to comment, citing a corporate policy of not discussing rumors.
Franklyn Gimbel, board chairman of the Wisconsin Center District, which owns and operates the convention center, said recently that an agreement has been reached with a new naming rights partner for the last year of the current agreement with Frontier Airlines.
Also, Gimbel said negotiations are ongoing for an additional five years with the new naming-rights partner. He declined to identify the new partner, but said he hoped it would be revealed by the end of August.
During its 14-year existence, downtown Milwaukee’s convention center has always been named for an airline.
Not to self: Get that Delta Frequent Flyer program card now that they’re increasing their presence at Mitchell.