At Least 1.5 Percent of Facebook Accounts Aren’t Real
This is not the sort of thing Facebook probably wanted to ever come out in public. It’s no doubt been long assumed that a mild percentage of all Facebook accounts are either Spam, hack accounts, and the like, but now that Facebook is a publicly traded company, they can’t legally hide this information anymore.
And now it’s come out, and hurting their already weak stock price and attempts to sell Facebook Advertising as a viable option for companies becomes a tougher sell when they don’t know if the account they’re micro-targeting is real or not.
It also reported that as many as five percent of its active users have duplicate accounts.
Facebook members grew to 955 million this year.
It says 1.5 percent of its accounts are likely spam or accounts set up for other malicious activity. The fake accounts are concentrated in developing markets, according to the filing.
It also blames people who set up accounts for non-human entities, such as pets.
There are “inherent challenges” in measuring usage,” the social network said.
“We are continually seeking to improve our ability to identify duplicate or false accounts and estimate the total number of such accounts, and such estimates may be affected by improvements or changes in our methodology,” the filing continued.
Why would you set up a Facebook account for your pet? I love my dog, but I don’t think the world needs to know what he’s out lying in the sun most of the day.
That’s what he has my Facebook account for.