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GM, You Have a Volt PR Problem

This is just cringe inducing.

General Motors is contacting every owner of a Chevrolet Volt to assure them the extended-range electric car is safe to allay fears it could catch fire after a crash.

In addition, GM is going to give any owner who still has concerns another GM car while the federal investigation of Volt is underway. The offer came on a conference call with reporters this morning.

The National Highway Traffic Safety Administration announced Friday that it has opened a formal investigation into the Volt. It said it was taking the action after several tests in which the car’s lithium-ion battery heated up or caught fire after a severe crash. But the fire didn’t break out immediately. In some cases, it took weeks, leading to warnings for tow operators and storage yards to make sure the cars are parked away from buildings or other vehicles. No injuries or fires in customers’ vehicles have been reported.

“We are contacting all Volt owners to assure them and reassure them the car is safe to drive,” said Mark Reuss, head of General Motors’ North America. “The Volt is our pride and joy, and we will do all we can to make Volt owners as happy with it as we can.” Reuss says letters to 5,329 owners with the offer are going out starting today.

That’s going to be a lot of letters to GM and Chevy dealerships.

They own the overwhelming majority of Volts after all.  “Sales” in car manufacturer terms only apply to those vehicles which were delivered to dealers, not those which actually leave the lot.

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