I will give credence to my old editor at the UWEC Spectator, Kelly McBride for her great take on this article. She hits on all the possible theories as to why (except demographically, but I don't have the info for 1990-1991 being a year for births in Wisconsin) this trend is occurring.
Fewer prospective freshmen have applied for admission to the University of Wisconsin-Green Bay compared with a year ago, reflecting a trend also evident in Madison.
As of Feb. 15, UWGB freshmen applications were down about 5 percent versus last year, said Pam Harvey-Jacobs, director of admissions. Officials had received 3,175 new freshman applications for fall, versus 3,345 at the same time in 2008.
The number of applications to UW-Madison dropped 3 percent, from a record 25,000 last year to about 24,300 this year. Madison's application deadline was Feb. 1.
UWGB is among the system campuses that don't have application deadlines and instead establish priority dates. That means the school will accept applications at least until the established date, and afterward if space allows.
UWGB's priority date was Feb. 1, but officials still are accepting applications.
The economy is partly to blame for the decrease, as is the fact that the application fee increased from $35 to $44 this year, Harvey-Jacobs said.
"The number of single applications — in other words, students who are filing only one UW System application — is up by over 16 percent," Harvey-Jacobs said.
Kids getting picky and only applying to one school in the UW System is a legit occurrence in Wisconsin. I did something similar, having only applied to UW-Eau Claire since I knew I was gonna get in and it was the only school in the state I wanted to go to because of its undergrad business program. But I must say, I never have understood given all the millions of dollars and countless upgrades to technology how students STILL have to fill out their applications on paper and must send a check to each school in the system they want to apply to.
Wouldn't it be better in today's world, we bring in some technology, allow Wisconsin's high school juniors and seniors the ability to apply for college online (maybe they do already, it's been over a decade since I myself applied), then herd to the door a few ancient applications clerks, and only charge students a minor "added charge" of say $10 fpr each school additional school in the UW System they want the exact same college application they sent to UW-Madison, UW-Milwaukee, UW-La Crosse, UW-Eau Claire, UW-Green Bay, and UW-Stevens Point.
Because, even in good economic times, to apply at the six schools I just listed there, it now costs a Wisconsin high schooler $264. That's a lot of money, so instead of making it easier to get in with bogus, under-financed programs like Doyle's "Wisconsin Covenant," why not make applying to a UW School simpler and less costly. Because even the online instructions are pretty insane.
(Actually looking at the online instructions, I now understand WHY I applied with the pen and paper model...)
Can someone honestly tell me, with all that 'elegded brain power,' the UW System Regents can't come up with a better way to get students inside their ivory walls?